Teams must come up with a name for their winery and design a logo after being told that they are going to be developing and marketing their own brand of Sangria from a marketplace we supply. The ingredients in sangria vary, particularly in the type of fruit used, the kind of spirits added, and the presence or lack of carbonation.
A brief history and definition of Sangria is explained. This wine punch, typical of Spain or Portugal, is essentially made with red wine, chopped or sliced fruit (oranges, lemons, apples, peaches, nectarines, kiwifruit or banana), a sweetener (honey, sugar or orange juice), a small amount of added brandy, triple sec or other spirits, and carbonated water.
In some regions of Portugal, cinnamon is also added with the sweetener, so that it can spice up the flavor. White wine can also be used instead of red, in which case the result is called Sangria Blanca.
Next, we stage a Trivia contest to further educate your group about Sangria. As teams answer questions correctly, they gain access to the marketplace and select the “measured” ingredients they choose to make their very own Sangria. Don’t be the last team or some ingredients may be in short supply!
Each team will be making their own Sangria. They will create a name for their wine, a logo for their aprons and design a label. They must also decorate their presentation area, create an advertising campaign with a jingle or song about their product and for the entire group.
Lastly, we organize a Sangria tasting contest to declare the team with the best tasting Sangria. Prizes will also go to the best winery company name, label design and all around advertising campaign.
This is a great set of team building and icebreaker activities that encourages creativity, experimentation, division of duties and team support to come up with the best overall product and marketing plan.
Aspects of the program may be modified depending on variables including, but not limited to, venue restrictions, program length, and group size.